I want to never stop continuing my education & growth. — Zac Jones

Zac Jones

In an effort to keep learning and stay current with design and product trends I like to keep reading and learn what others in the industry are doing.

Recently I just finished reading Hooked. It has some great take-aways in terms of engaging users and creating variable rewards. It's quick and to the point read. I highly recommend it to anyone creating digital products.

Creativity is not just about producing art, but a fundamental way of being, a spiritual and naturalistic approach to life, emphasizing the importance of nurturing the creative impulse and treating both the creative process and the art itself with respect and awe

100 Things Every Designer Needs to Know About People. There is a lot of great research and general patterns in the way people think, and perceive the world around them which really helps for designers to know. It shows us how to design in a way that goes with the grain in terms of how our brain operate and take in information.